{"id":355,"date":"2003-06-08T22:11:43","date_gmt":"2003-06-08T20:11:43","guid":{"rendered":"http:\/\/www.multiplicity.dk\/?p=355"},"modified":"2003-06-08T22:11:43","modified_gmt":"2003-06-08T20:11:43","slug":"soft","status":"publish","type":"post","link":"https:\/\/krag.be\/index.php\/2003\/06\/08\/soft\/","title":{"rendered":"S.O.F.T."},"content":{"rendered":"<p><a title=\"BBC NEWS | Business | Ghana trumps mighty Microsoft\" href=\"http:\/\/news.bbc.co.uk\/2\/hi\/business\/2935210.stm\">BBC NEWS | Business | Ghana trumps mighty Microsoft<\/a><\/p>\n<p>A nice story on BBC News about Ghanaian software company <a href=\"http:\/\/www.softghana.com\/\">S.O.F.T.<\/a> and its founder Hermann. I actually had the pleasure of meeting Hermann while in Ghana, as S.O.F.T. is a <a href=\"http:\/\/geekcorps.org\">GeekCorps<\/a> partner company. And yes, it&#8217;s a great example of a software company that has successfully targetted the local market first, and wants to expand from there. I think this type of success should be a great lesson to the multitude of developing world IT companies hell-bent on outsourcing. Look at your local market first. Develop the necessary skills, and then expand. Throwing yourself into extended certification programmes to convince potential US customers to invest, is a recipe for a long, hard trek.<\/p>\n<p><bq>Starting with a battered old personal computer in his bedroom, Mr Hesse developed Ghana&#8217;s own software firm which, for the moment at least, is holding Microsoft at bay.<\/bq><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BBC NEWS | Business | Ghana trumps mighty Microsoft A nice story on BBC News about Ghanaian software company S.O.F.T. and its founder Hermann. I actually had the pleasure of meeting Hermann while in Ghana, as S.O.F.T. is a GeekCorps partner company. And yes, it&#8217;s a great example of a software company that has successfully [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[5,1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>S.O.F.T. &bull; krag.be<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/krag.be\/index.php\/2003\/06\/08\/soft\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S.O.F.T. &bull; krag.be\" \/>\n<meta property=\"og:description\" content=\"BBC NEWS | Business | Ghana trumps mighty Microsoft A nice story on BBC News about Ghanaian software company S.O.F.T. and its founder Hermann. 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